The future of Advertising is digital: If you are a business without a budget for digital, you are doomed to fail!

To the consumer, digital advertising is cheaper, faster and more informative (you can replay that YouTube video anytime you want!). In addition, users do not feel violated by digital advertising because they can choose what to view and what to skip. This is unlike traditional advertising where they are force-fed advertising content. To the marketer, the audience is actually the product because the data they collect is invaluable, as they use it to analyze trends and to follow sales leads. Thus, we can confidently say that companies that set a bigger budget for traditional advertising and a smaller one for digital advertising are in for a rude shock. Traditional is no longer king. Digital is king! Many trendsetting companies have made it big from digital advertising. And so could you. Digital advertising does not care how big or small your business is. If you have a good strategy and a budget, implement it affordably and grow. Many large brands have already made the shift including American Express, Mint, General Electric and many others. I worked for a small Ad Agency in Florida  they have been around for over 20 years and they were very slow to adapt to digital, the people in sales were almost afraid to introduce it to clients ( the clients had to insist on it), they just didn’t know how to sell it and the owner for far too long was comfortable with numbers they brought in. Therefore, many smaller companies upstarted and began to surpass this seasoned agency, some wait too late which is almost as bad as not all. 56020bbbee37e_thumb900For those who do begin t start your digital department I have a few suggestions to get and keep good talent but the main one for starters: create an environment that may be unlike any other room of your offices and let that be a creative space with medium lighting and art (that’s void of subtexts like its from wal-mart) and let there be sound (most want to listen to their headphones and zone out), make sure they see and or know these things. But know without a doubt if you do not have a digital department you must have at least a digital budget!


About iovik

Here you go! Hi, I’m not sure what I really should share in this space as I don’t want this blog to be about me (totally lol), but more about the things we study, observe and in general care about. I love digital everything with regard to marketing. I have been working in Promotions and Marketing for over 15 years mostly media, radio and entertainment corporations in New York, Baltimore, Washington and Atlanta and a producer for more than 25. I helped start the rapper/actor/producer 50 Cent aka Boo with my mentor Jam Master Jay. I oversaw the execution of his first records, “The Hit” being one to designing stickers , posters and running down DJ’s like Ron G and DJ Enuff with Dat tapes (do you remember those?). You know I need to write a book about how 50 Cent really started- so much was left out of his book so many people contributed in a major way for example the book does not mention people like K-Love (who produced Onyx) his first A&R and composer of his hottest initial records or Rob Love who would help work the promo vinyl on his own time after Def jam rejected it. To produce and manufacture 50 Cent first recording was no easy feat Def Jam did not want to spend the money on him and Jay did not have the budget, it was only after a conversation with Kenny Dichter ( who wrote a $10,000 check to make it happen, was I able to press and promote his first single… (maybe I will blog more about those and many more stories in greater detail later). I was so excited about that record anyone who has the vinyl will see I made the matrix number my birthdate ( you know as proof just in case the kid made it big you know I did the record hardy ha ha ha). I worked with many people. I’m thankful to have big brothers and people acting like family in music early on extending favor to me like Dallas Austin and Monica T, the Browns @ Bosstown, I miss that B-room (now Stankonia by Outkast) who treated me like family (Bobby Brown’ fam especially Papa Brown and sisters- Lord bless them- nothing but love), and Spyder D ( who taught and later trusted me with so much. Later on I started to represent other brands moving away from branding artist and producers exclusively. I relocated to south to Florida and made a fresh start- from representing artist and bands to managing major brands from Bank of America to Kinect for Xbox 360. I enjoy writing when I can. I hope with this blog, what I write, will not only be educational but a fun interesting read, that will be my goal. But sometimes boring is just plane boring and can’t be fixed, can’t be optimized even digitally, just go with it. Remember we are all perfectly imperfect- It’s a new day, Carpe Diem! Any ole way... Here you go! DSKivoi follow me on twitter linkedIn: Facebook Skype: D.S.Kivoi
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