GroupOn is deal-of-the-day website that features discounted gift certificates usable at local or national companies. The site and company drives business services or products to consumers or other businesses by offering group based deep discounting (or as its critics have noted “a perception of deep discounting”) .
I can agree and disagree with the citics as GROUPON is hit or miss, but I have used GROUPON in the past and I currently accept their email ads/solicitations, always looking for that one sweet deal, I do my research on the deal that catches my eye and most times its not that great of a deal but I do like and welcome their emails, I am not at the point of annoyance- Yet. For GROUPON the best way to measure their success is two fold and but pretty easy simple: 1. By the number of people who join their site; 2. The amount of people who purchase deals from their site.
Surely GROUPON needs to expand into more markets and create better relationships with businesses to offer better consistent deals but I feel as though if Priceline can do it so can GROUPON.