I am going to speak on personal professional experience that I had today but not an anomaly as this does happen from time to time in many industries.
Yesterday while working south of San Jose I had a temporary staffer quite, said she had personal issue and didn’t want to work- Just like that. I really needed her or someone, I was at a loss. I worked with my human resource recruiter to remedy the void and we just kept having the hardest time finding someone. Now, I am working in Northern California for 3 weeks and thus needed someone who could be available temporarily for that time and w kept hitting a break wall. We seemed to run out of options, well at least the formal ones, I mean I could send one of my full-time staff out to the street with a sign saying seeking temporary help and i think could find someone with that but the opportunity cost and end result maybe the equivalent of playing Russian Roulette so what was suggested was we go to Facebook and LinkedIn and do a blast.
It was because of that bottom of the ninth desperation blast that enabled us to find a replacement for the young lady that quit. Social Media was the life line we needed to get us through, 10 years ago this would not have been an option and to find someone on such short notice by way of publication at the very earliest would have taken at least a day to publish/broadcast and the response may have been by way of email surely by fax and by overwhelming number of phone calls, who are they, these people that apply? With Facebook and or LinkedIn we get to see and know these possible candidates in a much more honest, sincere way that we would have never had the benefit of in the past at least not so quickly.
With one post via Social Media I am now happy to report to my bosses in the office that I am now fully staffed and reading to capture the statistics of the events without any distractions. Social Media works. There can be a very positive, productive benefit from it, you just have to how to communicate.