Have you heard of the Cisco concept of “The Internet of Everything”? This connectivity of all things digital is driving business, education, agriculture, healthcare and pretty much everything else. Today, not only can you order a pizza online and it is delivered right to your doorstep soon after, but you can also have it custom-made for you, with toppings of your choice. You can also buy your used or new car on the internet. Socially, the internet is affecting the way we live and do things. It is affecting how we date, with most professionals who are always pressed for time preferring to date online rather than conventionally. A woman or a man that you like is just a few clicks of the mouse button away. Networks like LinkedIn, a professionals’ network is determining how we hire skilled labor for our businesses as well as how we make money. YouTube is changing the way we entertain ourselves with millions of interesting videos posted. Medically, on WebMD and Mayo Clinic; you can find information about different kinds of ailments. The internet has changed most everything, what has it left out but soon next?
To the consumer, digital advertising is cheaper, faster and more informative (you can replay that YouTube video anytime you want!). In addition, users do not feel violated by digital advertising because they can choose what to view and what to skip. This is unlike traditional advertising where they are force-fed advertising content. To the marketer, the audience is actually the product because the data they collect is invaluable, as they use it to analyze trends and to follow sales leads. Thus, we can confidently say that companies that set a bigger budget for traditional advertising and a smaller one for digital advertising are in for a rude shock. Traditional is no longer king. Digital is king! Many trendsetting companies have made it big from digital advertising. And so could you. Digital advertising does not care how big or small your business is. If you have a good strategy and a budget, implement it affordably and grow. Many large brands have already made the shift including American Express, Mint, General Electric and many others. I worked for a small Ad Agency in Florida they have been around for over 20 years and they were very slow to adapt to digital, the people in sales were almost afraid to introduce it to clients ( the clients had to insist on it), they just didn’t know how to sell it and the owner for far too long was comfortable with numbers they brought in. Therefore, many smaller companies upstarted and began to surpass this seasoned agency, some wait too late which is almost as bad as not all. For those who do begin t start your digital department I have a few suggestions to get and keep good talent but the main one for starters: create an environment that may be unlike any other room of your offices and let that be a creative space with medium lighting and art (that’s void of subtexts like its from wal-mart) and let there be sound (most want to listen to their headphones and zone out), make sure they see and or know these things. But know without a doubt if you do not have a digital department you must have at least a digital budget!
It is all things digital now, and the internet is an idea whose time has come. As they say, you cannot stop a man who is in the right. The internet is that man. However, are we all benefiting as we should? Let us find out in the scenarios below: Digital Media (Music Royalties): Need for Structural Change
It is All Things Digital – How The Internet Is Changing Life, Business And Entertainment
Wells Riley wrote “The Facebook IPO is melting, LinkedIn is stagnant, and Twitter is under fire by developers. New platforms like Medium, Branch, Zerply Converse, and Svbtle are popping up everywhere, with an entirely new model for social interaction. Instead of creating profiles, “The new social” seems to be more content-focused” Do you agree? What is your take and in that take would you agree? When you log on or rather, when you decided to create a social media account what was your purpose, lets discuss this to oneself out loud or with a few friends? Was your intention to create it to network and make new friends or to get a deal or kind of blog about how you feel and or share what you did or are doing for uninvited but needed feed back?
I did all the above not necessarily for shock value but for feed back like will people things the though of this crazy before I do it or was what I did that no one know crazy? I liked to network but I do not believe I have fully used the benefit of say LinkedIn and I agree although with new benefits it has become somewhat stagnant and Facebook I am on and off activating and deactivating so much one can say i’m not consistently motivated by that platform but as new social media platforms sprout about I am encouraged to thing that the technology is still in its infancy and things are still ever evolving. Some of the giants today I do not believe will be giants tomorrow just look and AOL or Yahoo, 10 -12 years ago you would never think that Yahoo would one dat be fighting for its survival and 16-18 years ago no way would you think AOL would would be a fraction of itself and not the biggest, baddest, best way to communicate and chat with family and friends no way, right? So now lets consider the giants today, that could change.
Human behavior changes this, the young get old and the new bring the new and its exciting. Changes in both technology and behavior will dictate what remains relevant and or what’s next.
The role of advertising in this competitive world is great because every company wants to remain ahead of another. In old time the basic tools for advertising is traditional medium such as print media including newspaper, magazine and television media, radio channel and FM channels. Now in the communication age the role of internet medium has grown to a larger extent and every company wants to ensure the presence on this new medium to tap the potential customer. This medium is ideal to capture to a large customer base at a reasonable investment.
The advertising campaign of SKECHERS USA INC. for its footwear brand is commendable as they target their product in super bowl series because the event is most popular in the area and people follow the event like insane. The bull dog and latest cheetah advertisement advertisement have created a lot of buzz in the internet media and it attracts the many youth to follow the advertisement on Facebook and Twitter. The association with advertisement with the celebrity also boosts the brand image of the product.
The advertisement campaign is good enough but more can be done to arouse more interest in the company like organizing a contest on company official page regarding the product and winner will receive a pair of shoes free every hour. The company can start the discussion on sport utilities of this shoe on the blog related to fitness and health. The next best move will associate the products with other popular sport that is cricket in the Developing Asian region. Cricket is the most popular game in countries like India, Pakistan, Sri Lanka and Bangladesh. Associating with the BCCI (Board of cricket control in India) gives the wide coverage of the product in Asian region.The company should improve the delivery by opening new retail chains and franchise model in unrepresented areas of developing countries. The product should reflect the message of energy, youths fullness and freshness through an advertising campaign.
The present campaign compares also good as it the performance with Cheetah and this create liking in young generation but a lot of more has to be done as it require to create the value for money brand in the mind of the youth generations. The company aim in the new campaign is to tap the young generation through creating more buzz in social media pages.
VanBoskirk, S. (2005). Left Brain Marketing Planning. Forrester Research Inc., New York, NY.
Altstiel, T., & Grow, J. (2005). Advertising strategy: creative tactics from the outside/in. Sage Publications, Incorporated.
It, W. K. (2004). The Changing World of Advertising and Promotion.
Stafford, M. R. (2005). Advertising, promotion, and new media. ME Sharpe Inc.
More and more Skype is the chosen medium used in lieu of face to face interviews and meetings, and I see this trend growing and how convenient for both financially , the opportunity cost is beneficial to both having the ability to meet like this to engage, the interviewee does not have to spend money for transportation can simply put on a shirt and tie and sit in the comfort of his home, or convenience of his car or favorite coffee shop and the interviewer has the benefit of not needing make special allotment for the benefit of the interview or the often awkwardness of unprepared and presented candidate amongst other things. Skye is now the preferred application for companies which is a good thing for Microsoft having bought Skype last year. How did Skype get to this good benefit and how does the company more importantly benefit? Smaller businesses tend to communicate differently than larger entities. Instead of internal meetings, you spend more time reaching out individually to customers, prospects and partners. Making calls can be costly, especially if you’re talking to colleagues and customers on their mobile phones or when they’re in other parts of the world. Keeping costs to a minimum is vital to improving your bottom line. Communicating with clients and colleagues, wherever they are in the world, is key to the success of any business. But travel costs can make a big dent in your profits too. And it’s not just things like flights, fuel and hotel bills that can affect your company’s profitability when you’re spending time on the road – it also means you are spending less time in the office, which can hurt productivity. Customers are the center of any business, small or large – and making sure they can contact you easily and cost-effectively is a must if you want to provide the high level of service that will keep them from going elsewhere.
When you use Skype for business, customers who also use Skype can call you from wherever they are just by clicking the Skype number on your website. And thanks to Skype’s low rates, it will save your customers money, too. So stop complaining about having little or no understanding of computers and or social media, it’s unacceptable, this is the trend; To be engaged by way of social media, no excuses or you fail
Boston Beer Company Ties Yuengling For Bragging Rights.
BOSTON (CBS) – The Boston Beer Company has held the distinction of being the largest U.S.-owned brewer since 1998, after Anheuser-Busch was acquired.
Now, Boston Beer is tied with Pennsylvania-based D.G. Yuengling & Son as the largest American-owned brewer.
Both companies shipped about 2.5 million barrels last year.
Back in January, Yuengling had actually announced they were larger than Sam Adams after a trade publication estimated that the company ships more beer than Boston Beer. Boston Beer is also planning to complete the national roll-out of two of its non-beer brands Twisted Tea and one of its hard cider brands.
Yueng Sam A.
Color Amber Yellow
ABV 4.4% 4.75%
Calories 128 160
Carbohydrates 10 grams 18 grams
Yuengling Sam Adams
Country of Origin United States United States
Style American Lager German Lager
Sub-Style Amber Vienna Lager
Beer Yuengling Traditional Lager Sam Adams Boston Lager
Smart Rating 76 81
Manufacturer Yuengling The Boston Beer Company
Company Yuengling Brewery Boston Beer Co
Website Yuengling Traditional Lager (yuengling.com) Sam Adams Boston Lager (samueladams.com)